Do you know what a good salesman and a bad salesman have in common?
Sure you do. They both want to sell you something.
It doesn’t matter what they’re selling, they both want you to buy something from them so they can earn their commission. “Not that there’s anything wrong with that,” as Mr. Seinfeld would say, as long as you know you’re being sold something.
There’s the rub. In our everyday life, we usually know when someone is doing their job and selling us something. We recognize what’s going on when the cute clerk at the perfume counter at holiday time is pitching the most expensive fragrance or the talkative guy that greets us at an auto dealership starts in on the prestige factor of the car he’s leaning on. We’ve all had lots of experience recognizing those kinds of situations, and let’s face it, we expect it and often enjoy the interaction. After all, if we weren’t inclined to buy whatever is being represented by the salesperson, we wouldn’t put ourselves in the situation.